StarVision Product Management Course
What is Product Management?
Focus: Technology Product Management. In general Product Management is referred to as the discipline of defining and monetizing products, but this oversimplifies the issue and does not really provide a real answer.
The fact is that there are many different types of Product Management practices, so the question should be really answered in context (so it really all depends).
Product Management is derived from the Product – Market cycle and is a multidimensional discipline including the four essential dimensions required for the creation of technology products.
The Product Organization
There are various types of Product organizations. This is not to say that one is wrong and the other is right, they can all be wrong and all be right. In different contexts one different Product Dimensions are more dominant than others. The various dimensions are taking on different focus in different companies and the person with the title Product Manager is often focused on different dimensions.
The most common focus of Product Managers is on the Product Definition dimension. Some companies, especially when Agile Development is utilized, make the Product Manager focus on the Product Achievement dimension. Often, in these cases the Product Manager is a combination of the Product Manager and the Product Owner, attempting to have one person take on both roles which creates a great complexity. This can work well in some cases and can work very badly in other cases, our recommendation is in most cases, not to combine the two roles.
Product Marketing focused Product Managers also exist in many organizations. In this organization the Product Manager is very close to the Sales and Marketing organizations, in many cases the Product Manager is a leading figure in the marketing organization. In the initial stages of the product creation, in a startup or in an established company when brand new product is created, the Product Manager, which in most cases would not hold the title of the Product Manager, but would have the position of CEO or General Manager, or another title, but would be focused on the Product Strategy dimension.
About the course
StarVision provides an in depth, comprehensive Product Management course, including 40 hours of frontal training hours and additional options to learn more outside of the frontal sessions, making this course one of a kind.
The course is focused on providing Product Managers with the skill set practical tools and to create great products that customers love and buy.